Drupal already has clean URLs and that is a big plus, you don’t need a special module for clean SEO friendly URLs. It needs a module for meta tags called node words but that can be easily added. But there are still some glitches that can be improved. The best way is to do it manually.

You know that SE don’t like duplicate content. And this is exactly what is happening inside Drupal site. With proper structure that is SEO friendly you can significantly increase the traffic to your site.

Here is how I search for the .edu links. This helped some of my sites tremendously. I moved couple of the sites for highly competitive keywords from 30th to top 10 position in Google.

So let me know how it works for you.

site:edu inurl:login (Register an account)

inurl:.edu/phpbb2

site:edu "powered by vbulletin"

inurl:.edu/ (Powered by Invision Power Board)

Body text is the text that visitor see on your website. The text between Header Tags is the body text. Body text is another place where you can use your keywords from your keywords list.

Don’t just stuff the keywords in your text. The good rule is to use keywords once or twice in each paragraph of your page. If you are using your keywords too often, search engines might penalize your site and mark you as spam.

Use keywords frequently but don’t use them just because of search engines.

Anchor Text is one of the most important SEO element on your website. Anchor Text is actually a text found in hyperlink on your webpage. Anchor Text is often used to many times and that affects ranking in negative way. Anchor Text is one of the most important search engines rankings factors. When a search engine spider crawls your site it automatically follows the links that you have on your page. If they are text based links that is perfect for your rankings because search engine bot does not see only link, it sees also the keywords in the link text called Anchor Text.

Meta description tags are another very important element of your webpage. Some search engines use the description as the text below the linked title in search results. Some search engines pulls the text from your page content instead of meta description tag. 

But all the search engines read the meta description tag. Search engines use meta description tag as one of the ranking factors of your webpage in search engines. 

Title tags

Title tags are probably the most important SEO tags found on almost every website and if you place your keywords at the beginning of title tag the effect is even bigger. 

Having the right keywords is not enough. Once you have the best keywords you have to use keywords properly to get value from them. If you know what the best keywords are is not enough, using keywords on your website properly is the key to success.

Header Tag is also very important element of your site. Header Tags are used for setting your page with different levels of headings and subheadings. The value of Header Tag is again something many people have different opinions. Some say Header Tag has not value for search engines, other claim they are vital element of proper SEO. 

The truth lies probably somewhere between both claims. From a design point of view you should use Header Tag on your site. Header Tag tells us what the segments of body text are about. 

Pay-per-click (PPC) is one of those terms that you hear connected to keywords so often people think PPC is similar to  SEO. SEO is different from PPC. Some PPC services focus on search rankings, other are focusing more on text advertisements.

The main goal of PPC is usually getting traffic, but you want more out of PPC than just visitors. One of the most important elements is getting conversions from incoming traffic.

Web-site optimization is creating a website that will be discovered by search engines and of course search

directories. Not all the aspects of correct optimization are keywords, links, meta tags. There are much more elements to optimize for successful optimization.